PRESS RELEASE - 7TH DECEMBER 2011.
Flintshire based Dandy’s Rock Salt Supplies have seen sales of road grit and de-icing salt hit an all-time high as telephones ring off the hook and websites see a jump in visitors, after an official weather warning is released.
Dandy’s Rock Salt Supplies of Flintshire, near Cheshire, have seen sales of rocksalt and de-icing grit rocket as an official heavy snowfall weather warning is issued to parts of the UK.
The BBC and Sky News who amongst others use a traffic lighting system for weather warnings, have reported that there is a yellow level chance of snow and sleet in Scotland and parts of Northern England this week.
Weather experts expect the snow storm to travel down the country with the Midlands being the most affected on Thursday afternoon, leading through to Friday.
Winds of up to 80mph will be pushing the Atlantic snow storm across the UK and a red level warning has been released for this with some schools already cancelling transportation in anticipation of the dangerously fast gusts.
News of the expected snow and the recent flurry already seen in Northern Scotland earlier this week, saw Dandy's Rock Salt Supplies reach record sales figures, smashing targets set for the year.
The company has already provided one global retailer based in the UK, with all of its de-icing salt supplies, as well as a number of councils, businesses, the emergency services and homeowners across the country.
This has resulted in the huge amount of rock salt which was shipped into Dandy’s packaging plant at the start of the summer, already having been packed up and shipped out.
Although the rock salt mountain at Dandy’s premises on Deeside Industrial Park is still substantial, the company expect the record sales so far for this year to be a clear indication of things to come, and so more stock has already been secured to ensure that the company is able to keep up with the increased demand for its products.
UK Sales Manager, Simon Hughes, commented; "We've seen a steady increase year on year for sales of our de-icing range but with so many competitors flooding the market we didn't expect sales to rocket as they have done this year.
I attribute our success to our new, easy to use website and also the fact that we've got the best sales team we've ever had promoting the business and our products.
One major retailer pre-bought supplies from us this year after they saw record sales of our products last year when they came on board as a new re-seller. On top of this we have seen many returning customers as well as new shoppers taking advantage of our pre-season prices and special advent offers for December."
Dandy's have been a family run business since 1826 and continue to be so despite rapid growth propelling them from a small to medium sized business over the past four years. The business relocated to Deeside Industrial Park in late 2010 and plans to expand next year with North Wales first truck stop. Dandy's are award winning, market leading suppliers of topsoil, gardening and landscaping supplies as well as home fuels and rock salt and de-icing supplies.